Negative SEO Security

Negative SEO Security

Negative SEO is a controversial practice that has garnered a lot of attention recently, and with Google’s Penguin 2.1 spam-filtering algorithm, understanding the issue is more important than ever.

Google Penguin has been improved and updated since its advent in April of 2012, and today Penguin 2.1 is the most improved version. The newest update continues to narrow in and target spam-related activities and backlinks that do not comply with Google Webmaster Guidelines. Links that are considered unnatural include those created to specifically to manipulate PageRank, those that have been purchased, and those at appear on low-quality, irrelevant or untrusted web sites.

Although Google’s intention is merely to keep backlinks as appropriate and natural as possible, these more strictly-enforced guidelines have also made web sites more vulnerable to opportunities for offending black-hat SEO techniques and competitor attacks that put your site at risk.

Negative SEO is when your ranking is diminished by the actions of another, especially in the case that they contribute to your toxic backlinks. These offenders create low-quality links to either your homepage or subpages in order to subject you to being penalized or seeing a fall in your ranking. Thanks to Penguin 2.1, these problematic links are taken into more consideration than previously, and can therefore pose an even bigger threat to the risk status of your web site.


Keep Your Site Secure From Negative SEO

Sites that are new or found within especially competitive niches are put at a bigger risk for negative SEO tactics, as well as those that don’t have a strong backlink history to begin with.

In order to avoid negative SEO attacks, it’s important to consistently monitor your traffic, and if you experience an unexplained decline, turn to your inbound links. You need to be aware of  whether the links have been created by you and are up to standard when it comes to Google Guidelines so that if an attack from another source pops up, it can be dealt with immediately and the links can be removed.

Likewise, it’s important to make smart decisions with your backlinking and create a strong profile that will defend you better against any SEO attacks you could potentially face in the future. This means keeping away from harmful directories, unrelated blogs and spaces on the Internet that are low-quality or riddled with spam.

Similarly, detox tools are a great way to calculate your risk and view the toxicity of your links so that you can make pro-active SEO decisions and remove whatever is problematic for a good ranking. Links that you cannot manage to remove can be disavowed through Google and Bing, and if you receive a penalty for backlinks that you have found are the results of a negative SEO attack, you will need to submit a reconsideration request as well.

Negative SEO is a practice that can pose a significant threat for any web site, although some are definitely more at risk than others. Taking precautions, monitoring your links closely and utilizing toxic backlink analysis tools can all help to protect you from a foreign negative SEO attack.